9/27/2023 0 Comments Facebook headline examplesBut before you go loading up your Facebook ad image with copy, know this: Facebook won't allow you to publish / use an image where copy takes up more than 20% of it. This is the sort of thing that might excite many a direct-response copywriter. So if all eyeballs are on your image, then it only makes sense to put key messages on said image, like Merchology does: We want to put the important messages where they'll be seen. Let's start with a point you may already be very familiar with: When Writing Facebooks Ads, That's why we need this beginner's guide to writing Facebook ads - because the old copywriting rules may not apply in the same way. Can be tested with great ease, low cost and relatively strong reliability.Live in a social space, where shares, likes and pics of friends pepper each ad.If an image isn't necessary to express that message, then there is no image: ![]() A print ad does not always require an image. In fact, it would be like pulling teeth to get FB marketers today to imagine even testing an ad that didn't lead with a big ol' image.Ĭompare that to print ads. It's not about copy and design working together. In Facebook ads, the rule of thumb is for marketers to focus on the image. That's the basic creative process to create ads like:
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